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Dan Firth

Dan Firth
email: dan.firth @ unlikeminds.co.uk
phone: 07525 143142
skype: dan-firth
twitter @FirthDan
website Green Peak Gear


Dan established Thought In Action in 2009 to provide consultancy and interim management in sustainable procurement. Based on his experience of taking a leadership role in the AstraZeneca sustainable procurement project he identified that consultancy in this area consisted largely of providing high level guidance on the development of strategy; there was little or no focus on how to implement sustainable procurement. His skills in project and change management have allowed him to help large organisations bridge this gap.

Prior to establishing Thought In Action Dan worked for AstraZeneca Pharmaceuticals (previously Zeneca / ICI) for 20 years during which time he gained extensive experience of global program and project management and change management working in the IS department. He lead the program to rollout of Windows 2000 across the company to 50,000+ users in over 50 countries. For the last 5 years he worked in IS procurement and was responsible for negotiating multi-million pound contracts, developing commercial strategy and managing key suppliers.


Embedding sustainability in organisations core purchasing processes; social enterprise start-up; programme and project management; change management and facilitation.


2012   Owner (managing director) – Green Peak Gear CIC
2009   Owner (interim manager, consultant) – Thought In Action Ltd
2011 2011 Sustainable procurement team leader – Harrow Council
2009 2010 Sustainable procurement team leader – Defra
1989 2009 Procurement manager, project and program manger, change agent – ICI / AstraZeneca
1984 1988 Systems engineer – Monsanto plc
1983 1984 Systems programmer – Lever Brothers Ltd
1980 1983 Analyst / programmer – Science Research Council
1978 1980 Programmer – Cheshire County Council

Company Directorships

  • Green Peak Gear Community Interest Company
  • Thought In Action

Clients and links

  • Harrow Council

Pro bono involvements

Dan is working to establish Green Peak Gear as a new not for profit company. It will reuse and recycle used climbing gear.

Papers and presentations

Presentation: to the Brazilian Sustainable Procurement Conference 2010 (via video link with simultaneous translation to Portuguese). Part of the UK Government’s sustainable development dialogue.

The following papers have been published in peer-reviewed journals:

  • “Eco-Minimalism and Virtue.” Environmental Ethics Winter (2012). Firth, Dan, Dave Littlewood, and Paul Knights.
  • “Do meaningful relationships with nature contribute to a worthwhile life?”, Environmental Values 17 (2008): 145-64.
  • “The role of aesthetic considerations in a narrative based approach to nature conservation”, Ethics and the Environment (2008).
  • “Wildness, Intensity, Connectivity, and Thereness: A Phenomenological Exploration of Mountain Experience”, Trumpeter 24 (2009).

The following appeared in a non-academic publication:

  • “Corporate Motivations to be Green.” The Green Economist (2007).

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